A Ritual For Purchasing Your Domain Name
Part of an ongoing series of ritual design sprints to imbue my own work-life with meaning and purpose. These are descriptions, not prescriptions. Utilize, customize, and remix these if you’re not sure where to start when crafting your own.
Securing my domain name kind of felt like settling land out west (shout out to everyone who grew up playing Oregon Trail). What would it look like if we welcomed visitors to our website like we welcomed guest to our home?
1. Materialize
Make the intangible tangible.
Write your domain on a key that unlocks nothing.
Cradle the key in the palms of your hands, holding it hopefully, like a fistful of soil from a farm. Take a few breaths. Smile.
Add it to a key chain, maybe a meaningful one. Keep adding keys with each new domain.
2. Imagine
Gently close your eyes and allow yourself to be comfortable. 3 long deep breaths, in through your nose, out through your moth. Imagine your new domain is the door into a big beautiful house. You open the ddoor and gathered inside is everyone that will ever visit your website - every single person, whether on purpose of by accident, all together, all at once.
It's a party. Everyone's having a blast, mingling, drinking, laughing, eating snacks. As you walk through the door everyone turns and gives you a huge round of applause. Someone calls out for a toast, and they all quiet down.
What do you say to all your guests?
How do you want them to feel?
What's a simple toast you can offer?
(there's no wrong answer)
“May you feel empowered to make meaning in your life.”
Now however many people you’re imagining, imagine even more. And notice how that feels.